SINOPSIS
The main purpose of this book is to be used for the higher education of undergraduates in Business Administration and Management and other similar degree courses who have an interest in subjects related to Management and Strategy, and who are studying the syllabus in English. The text is especially recommended for short courses, and has been adapted to the teaching methods proposed by the European Higher Education Area (Bologna Process). It is also of use as an introduction to the subject for post-graduate students on courses at universities, business schools and similar institutions, in subjects related to Strategy, as well as a required reference tool for all those professionals and business executives who from a practical perspective assume a predominantly applied view of business and are responsible for managing and advising firms. Through this three-pronged approach, the book is an introductory handbook that covers the more salient issues and problems that make up the theoretical corpus of the management model referred to as Strategic Management.
www.guerrasynavas.com
Un recorrido por los libros y materiales docentes en Dirección Estratégica del canal de Youtube de Guerras y Navas "El triángulo de la excelencia".
FORMATO
Con el libro digital contarás con todas las ventajas de la Biblioteca Digital Legalteca:
• Podrás personalizar tus contenidos con anotaciones, marcas o subrayados, e incluirlos en dosieres.
• Contarás con el acceso a la información desde cualquier dispositivo, en cualquier momento y lugar, con o sin conexión a internet.
Accede a la Biblioteca Digital Legalteca en www.legalteca.es.
SINOPSIS
The main purpose of this book is to be used for the higher education of undergraduates in Business Administration and Management and other similar degree courses who have an interest in subjects related to Management and Strategy, and who are studying the syllabus in English. The text is especially recommended for short courses, and has been adapted to the teaching methods proposed by the European Higher Education Area (Bologna Process). It is also of use as an introduction to the subject for post-graduate students on courses at universities, business schools and similar institutions, in subjects related to Strategy, as well as a required reference tool for all those professionals and business executives who from a practical perspective assume a predominantly applied view of business and are responsible for managing and advising firms. Through this three-pronged approach, the book is an introductory handbook that covers the more salient issues and problems that make up the theoretical corpus of the management model referred to as Strategic Management. www.guerrasynavas.com