OVERVIEW

The purpose of this manual is to introduce the principles of the Business Administration as the official fundamental basic training in most degrees in social sciences, as well as in many legal sciences and sciences [sic], as well as certain official masters’ degrees and ongoing training. The nature and objectives of the company, entrepreneurship, and managerial function are studied, as well as the main aspects and decisions to be made in the various functional areas of the company.

NOVELTIES

- Theory and practical content of the manual has been enhanced, expanded, and updated, with the aim of providing the student with a powerful active learning tool. Specifically:

• Changes have been made to the applications or activities aimed at applying the theory studied to corporate reality
• The number of applications has been modified; there are 8 for each chapter in the book o The self-assessment tests have been changed
• The cases at the end of each chapter have been changed, including current and interesting companies, such as Beyond Meet, Tesla, Santander, etc.

- Furthermore, theoretical content has been reviewed, seeking greater ease of understanding and a more practical guidance

• A sure bet for the inclusion of aspects, such as sustainable development and digitization.

CHARACTERISTICS

The work is characterized by both its theoretical thoroughness when explaining the basic principles of Business Administration and the effort made to ensure these principles can be applied by the student to the most current economic and corporate reality, both nationally and internationally.

FORMATO

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• Tendrás actualizada la información cuando se trate de códigos.
• Contarás con el acceso a la información desde cualquier lugar.